We shape mobility by moving people, passionately supporting them, and enabling them to have unique experiences. This is expressed in our brand essence: “BLS – the connecting force.”
BLS connects people, towns and regions, and cities and the countryside. Our brand is positioned as responsible, regionally rooted and passionate. We have achieved this positioning with the help of our mission statement, our uniform corporate identity and our common language and messages.
Our brand positioning
Travelling by train, bus or boat means travelling with BLS. Individual products and business divisions such as Car Transport or BLS Navigation still exist, but the spotlight is no longer on these exclusively. Instead, it’s all about the BLS brand. Insiders refer to this as a single-brand approach.
We act in a way that ensures we are viewed as responsible, regionally rooted and passionate. The focus on these values, and the broad range of services we offer, enables us to position ourselves as a connecting force. This is the brand promise of BLS: we connect regions, including the francophone regions, with German-speaking Switzerland, and Switzerland as a whole with Italy. We connect cities with the countryside, boats with buses and trains, and travellers with their destinations. The people within our company are also connected, as we link our more than 3,000 employees across all business units, teams and hierarchies.
Our mission statement
We are ambitious. We play a fundamental role in shaping mobility and public transport. We work with passion to create innovative services and solutions that connect people, towns, cities and regions.
We are friendly. We are proud of our regional identity. Thanks to our close proximity to customers, we know what their concerns and personal needs are. We want to inspire our customers with outstanding services. Each and every day.
We are reliable. We transport people and goods safely and reliably. At the same time, we are a trustworthy business partner that keeps its promises. We act professionally and efficiently towards our customers.
What matters to us
We are close to our customers. We move people safely and reliably. We listen to our customers and do what we can to address their needs and concerns. We believe in dialogue in the spirit of partnership.
We enable the simple and efficient use of mobility services. We offer our customers services from a single source and create new services through partnerships.
We have close ties to the regions where we operate, are proud of our heritage and gain strength from our identity. We take our responsibility to the economy very seriously and promote cooperation.
We are committed to ensuring a strong public transport network. We act in an entrepreneurial and sustainable manner and carefully manage resources.
We ensure the use of modern technologies and are committed to safeguarding a needs-based, forward-looking infrastructure. We develop innovative solutions for the intelligent management of mobility and information services.
We thrill our customers with outstanding service and a broad range of mobility services that include exciting excursions and adventures. We make it possible for our customers to enjoy unique leisure-time experiences.
Our corporate identity
Whether we’re on the water, on the tracks or on the road – we remain one BLS. This attitude is reflected in our corporate identity. We use a common logo and speak the same language – in conversations, in writing, and in our photos and designs.