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Advertise with BLS
Visibility across rail, road and digital channels
Around 200,000 people travel with BLS every day. BLS trains, Busland AG buses and the Lötschberg car transport service offer attractive advertising spaces with high visibility. With an average journey time of more than 15 minutes, they provide high-reach advertising contacts with a lasting impact.
Complemented by BLS’s digital channels, advertising partners benefit from a comprehensive presence in a trusted advertising environment with strong regional roots.
Reach your target audience across BLS’s digital channels. Whether on bls.ch, in the leisure newsletter or in the Advent calendar, place your message where people look for inspiration on mobility and leisure.
Make your brand visible on the move. From sampling campaigns and digital screen advertising to fully branded trains, BLS offers a wide range of options for high-impact campaigns.
Benefit from the high footfall at BLS stations. With poster and digital advertising, you can reach travellers at various touchpoints throughout their journey.
Put your advertising on the road with Busland AG buses. Analogue and digital advertising formats provide visibility in the Burgdorf/Huttwil and Langnau regions.
The Lötschberg car transport service connects the Bernese Oberland with Valais and carries more than 1.25 million vehicles each year. Take advantage of a range of online and on-site advertising options to place your message effectively.
Your benefits:
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Around 1.5 million website visits per year
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Around 1.25 million vehicles carried per year
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Online and on-site advertising options
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Long exposure time during the journey
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Direct access to a mobile, leisure-oriented target audience
Make a lasting impression!
- 200,000 travellers every day
- 70 million passengers per year
- 150,000 newsletter recipients
- 1.25 million vehicles carried by the car transport service
- More than 100 stations across the BLS network
Would you like to advertise on trains, at stations, on buses or across BLS’s digital channels? We will be happy to advise you and prepare a tailored quotation.
What advertising options does BLS offer?
BLS offers advertising on trains, at stations, on buses, at the Lötschberg car transport service and across digital channels such as bls.ch and the leisure newsletter.
How much does advertising with BLS cost?
Prices vary depending on the advertising format. Digital placements on bls.ch or in the newsletter are available from CHF 1,400.
Who markets BLS advertising spaces?
Depending on the advertising format, booking and marketing are handled directly by BLS, APG|SGA or Livesystems.
Which target groups can I reach with advertising at BLS?
Advertising with BLS reaches commuters, leisure travellers, families and people with a strong interest in mobility, leisure and tourism.
What content is suitable for BLS digital channels?
Offers related to leisure, tourism, travel, excursions and mobility are particularly suitable.
How can I book advertising with BLS?
Contact the BLS Marketing team. We will be happy to advise you on the available advertising formats and prepare a tailored quotation.
How far in advance should an advertising space be booked?
Lead times depend on the chosen advertising format. For digital offers, content should generally be supplied at least 10 working days before publication.
Why advertise with BLS?
BLS offers advertising opportunities throughout the entire customer journey. From inspiration on digital channels and time spent at the station to travelling by train or bus, you can reach your target audience several times in a credible, high-visibility environment.